Vivian Johnson Website and Interiors Booklet

I recently wrapped up working with Oakland-based architecture and lifestyle photographer Vivian Johnson. Interior photography is Vivian’s specialty, and she brings a warm, cozy vibe to every project. She’s also great at incorporating people (designers, families, artists, etc) in her shoots. Her freshly-updated website showcases this work along with her destination storytelling.

In order to share her work with designers, architects and interior goods companies, we created a beautifully-printed booklet, along with a coordinated email promo and graphics for sharing on social.

You can see more of Vivian’s work at www.vivianjohnson.com.

Tosca Radigonda Website and Marketing Promo

I recently had the pleasure of working with commercial lifestyle photographer Tosca Radigonda on her new website portfolio. The website, built on the PhotoFolio platform (photofolio.io) features a stunning collection of children's lifestyle work, as well as dreamy and ethereal travel imagery.

Tosca and I also worked together to create a gorgeous, 16-page print promotion which was sent to advertising and editorial creatives, along with a coordinated email promo.

You can see more of Tosca’s work at toscaradigonda.com

Austin City Limits Festival

Being an on-site photo editor for large events is one of the best things about my job! Working with the photographers, PR folks, and social media team in a fast-paced environment is always an inspiring way to spend a work day.

ACL Fest is a special level of high energy, since your office is in the middle of the largest music festival in Texas!

Together with fellow editors Alyssa Coppelman and Molly Winters, we reviewed tens of thousands of photos, selecting, editing, and distributing images in as close to real time as possible.

We curated galleries of the best images from the weekend, highlighting marketing activations, crowd shots, aerials, and of course, EPIC stage shots of the bands performing.

The unsung heroes of the production were the runners, who literally ran -- to and from golf carts -- to shuttle cards from the photographers in the photo pit to the A/V trailer.

The photographers were Callie Richmond, Cambria Harkey, Greg Noire, Nick Simonite, and Reagan Hackleman.

Here are a few of my favorite images!

Jason Elias Promo

I worked with photographer Jason Elias to create a postcard promo book of his work to send out to potential clients. Jason is a California-based photographer and director who’s work focuses on portraits, travel and lifestyle. He regularly works with clients like Discovery Channel, Animal Planet, USA Network, Delta Airlines, and HBO.

More of Jason’s work can be seen here.

Promotional Magazine for Ian Curcio

This 16-page booklet features SC-based Ian Curcio's portrait work for corporate and commercial clients.

Jason Elias Postcard Flipbook Featured on aPhotoEditor.com

I recently wrapped up some marketing work with LA-based Jason Elias. He chose to do a postcard flipbook with Paperchase, and we wanted the edit to take the viewer on a journey through his work. From the "hero" images to the more quiet moments, the piece captures the dynamic, fun and sometimes intense work that Jason does for clients like Discovery Channel, Showtime, and others.

Read the interview with Jason at http://aphotoeditor.com/2017/12/11/the-daily-promo-jason-elias/

“...the edit was done by a great editor based in Texas, Jasmine DeFoore – https://www.jasminedefoore.com/. I really like Jasmine’s take on things and she always helps me see my work with fresh eyes. Once she knew I was going to do the postcard book, she also had the great idea of having an animated GIF in flipbook form on the back. So I found a great animator in DC named Travis Pietsch to build me one – https://www.travispietsch.com/. I kind of had an idea and he helped craft it and make it. Once I had it on there I realized that as much as you try to stand out in some way, there is also something to just having fun and enjoying being creative for the sake of being creative, and that’s why I loved the flip book so much.”

— Jason Elias on aphotoeditor.com

Ten-X Commercial Photo and Video Production

Director of Photography responsible for managing in-house team of photo and video editors, as well as 350+ professional architectural and interiors photographers, videographers and VR/360 content creators. 

Partnered with careers team to produce a custom image library for use on redesigned careers and HR pages. Shoots took place in three location, using real employees as talent. 

2016 Highlights

Lauren Edith Andersen Website

Lauren and I recently completed updating her website: http://laurenedith.com/. We reworked her galleries to emphasize her mix of interiors and spaces, with a focus on California and it's indoor/outdoor lifestyle. I love the way it came out, and now have some serious wanderlust for a trip to Northern California.

Check out the beautiful photos of the factory where handmade wallpaper is crafted (in the Work, Shop gallery). Stunning!

Texas Photo Roundup

It's been three years (!) since the last Texas Photo Roundup, an event that I co-produced for four years with the talented, hard-working photographers Kimberly Davis and Matthew Mahon. Would I ever do it again? Well, I'm not sure. It's a TON of work but also incredibly satisfying work. Bringing together art buyers, photo editors and photographers from around the country was an amazing experience that reminded me of why I love the photo community.

Over the four years we produced a wide variety of events, including workshops, portfolio reviews, lectures, gallery talks and silent auctions.

Photographers who spoke or taught included:

Dan Winters
Chris Buck
Wyatt McSpadden
Stephanie Rausser
Andy Anderson
Randal Ford
Larry Fink

Portfolio Reviewers included esteemed professionals from a wide range of ad agencies, magazines, and museums, including:

AFAR
BBDO
Bloomberg
Charles Schwab
emdash
Esquire
Food Network
Garden & Gun
GSD&M
Harry Ransom Center
Integer
McGarrah Jessee
The New Yorker
The New York Times Magazine
Ogilvy
Olson
Pace Communications
Razorfish
Southern Living
Texas Monthly
Wired and more...!

Check out some of the photos and videos from the events.

Photos by David Weaver and Dennis Burnett. Videos by Dennis Burnett and Stephanie Rausser.

Vivian Johnson

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Bay Area-based Vivian Johnson specializes in interiors and editorial images that highlight the California lifestyle. We have worked together numerous times over the last few years to update her portfolio and create email marketing campaigns.

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Great Promo Ideas

Looking for some self-promo inspiration?

Check out my pinterest board of great photography promo ideas. From large-format newspaper promos to simple postcards, this board features examples of great design and image choices.

Have something you'd like to add? Contact me!

Other great resources include:

• Under Consideration blog
• APhotoEditor's Instagram feed features tons of well-designed promos that were mailed to founder Rob Haggart
• PDN's Promos We Kept feature
• Dwell's Promo Daily - hasn't been updated in a while but still a great source of inspiration

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Want to make a cool promo that will grab clients' attention? 

Kari Medig

Nelson, BC-based Kari Medig recently reached out to me for a website update. We have worked together before and I always enjoy seeing his new work. He has a beautiful approach to portraiture, capturing people in their environments in a way that gives the viewer a deeper understanding of the subject. His work has appeared in Outside, AFAR, Monocle, Telegraph Magazine, The Atlantic, The Globe and Mail and he has shot commercially for Google, Rogers Wireless and The North Face.