Conference Promo Video for NCREIF

I had the pleasure of traveling to Orlando recently to produce a series of videos for NCREIF. NCREIF — the leading provider of investment performance indices and transparent data for US commercial properties — was ready to increase visibility around the benefits of membership and their hallmark conferences.

Together with CDB Productions, we interviewed 20 individuals over two days, captured the energy of their conference, as well as highlighted the many educational opportunities available to their members.

Editorial Workshop


I'm so excited to be teaching this editorial workshop, along with the amazing Leslie Baldwin!

This is an updated version of a popular workshop I taught in Dallas, and will be a great experience for any photographer (aspiring or professional) who is looking to deepen their approach to destination and travel storytelling.

You’ll shoot and edit for two days in a welcoming, constructive group environment. We'll be taking full advantage of many of the wonderful things Austin has to offer, with a shot list comprised of restaurants, shops, and activities around town.



You will leave this class with:

✅ First-hand knowledge of what an editorial photo editor is looking for in feature story photography

✅ Strategies for handling a feature story assignment, from logistics to building a rapport with subjects

✅ A concise edit of new images that you can add to your own portfolio, build a promo out of or share on your social media accounts

✅ Real-world examples of marketing efforts that get the attention of magazine editors and art buyers

✅ An annual marketing checklist, with suggestions for when to do social, email and print promotions


Class size is limited to 12 to ensure maximum awesomeness and opportunities for high fives!

Texas Tribune Festival Photo Editor

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This fall, I had the pleasure of working with the media team for one of my favorite events, the Texas Tribune Festival. Working this event is a fun whirlwind of scheduling, editing, captioning, funneling images to social media teams, and of course, breakfast tacos and coffee. Lots, and lots of coffee.

Austin is lucky to have some incredibly talented, hard-working photojournalists covering this event. The Tribune Festival photography team included Bob Daemmrich, Callie Richmond, Chris Carrasquillo, Erich Schlegel, Erika Rich, Marjorie Kamys Cotera, Rachel Zein, Rudolfo Gonzalez, Stephen Spillman, Steve Moakley, Thomas Meredith and fellow photo editor Leslie Baldwin.

Thanks to Tribune Creative Director Jacob Villanueva for putting together a rock-star team! If you are in need of solid event or editorial coverage, these photographers should be on your list!!

If you're in need of an editor to produce photo and video coverage, give me a shout!

You can see more photos from the event here, and read more about the Texas Tribune Festival here.

Portfolio Review Dos and Don'ts

Photos by George Long, used with permission.

Photos by George Long, used with permission.

(Originally published in 2014, updated January 2019) I just returned from 4 days of photo-related festivities in NYC. The mothership of the week is the PhotoPlus Expo at the Javits convention center, with other events happening around the same time to capitalize on having so many photographers in town at once. Every night there are parties and book signing and openings.

Aside from all seeing old friends and meeting new creatives and photographers, I spent most of my time during the day doing portfolio reviews at the PDN/Palm Springs Portfolio Review. This was probably my 15th organized review event and I thought it'd be helpful to give some guidance on how to get the most out of one.

I also reached out on twitter and facebook for creatives' pet peeves. Below are some of the most popular answers.


Be honest with yourself about if you are really ready to show the work. Maybe you need another year of shooting before you start showing your book to art buyers, art directors and photo editors. You only get one chance at a first impression, don't rush it if it's not the right time. Ask people who you trust for their honest opinion.

Research your reviewers and make sure that your work is relevant to what they do. You have 15-20 minutes, often with some pretty influential and powerful creatives in the industry, don't waste it. Would you roll up to a job interview without knowing anything about the company?

Have a purpose for each review and communicate that purpose to the reviewer when you sit down. Example: "I've been following your magazine for years and feel my work would fit in. Do you think I'm ready to shoot for you, and if not, what needs improvement?"  Or, "I would love get feedback on the book and recommendations for colleagues in the industry who may respond to my style of work." Or, "This is a new personal project that I'm working on, would love to know if you think it's ready to show to galleries."

Come armed with 1 or 2 specific questions that are pertinent to your reviewer's area of expertise.

Do bring the actual portfolio that you intend to show to clients. Hopefully the reviewers you meet with are also potential clients. They're not going to give you a pass because you intend, later on, to make a better book. So don't bring a hastily thrown together book and then say that you are going to change it later. The whole point of the portfolio review is to get feedback and how can someone give you good feedback if what they are looking at isn't what you really want to show?

New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility. Photo by George Long, used with permission.

New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility. Photo by George Long, used with permission.

Make sure your prints look great. This is especially important when seeing galleries.

Leave behind a well-printed leave behind. Invest in a graphic designer to help you create something that looks professional. Just because you know Photoshop doesn't mean you are a designer. If you are seeing a dream client, kick it up a notch and leave something more unique than a postcard. However, don't go overboard. See below.

Keep notes. By the end of a long day, all the reviews can start to blend together. Make a separate page for each reviewer and mark down which images they pointed out liking, where they paused a bit longer, what questions they had about your work and specific feedback they gave you. You may also want to record audio of each meeting, if the reviewer is cool with that.


Don't default to an iPad presentation. After having looked at about 20 people's work this weekend, I’ve seen that the iPad is not necessarily the best way to show still photography.  The glare in some rooms makes it very hard to see the photos, especially if your images tend to be dark. I often found myself looking at my own reflection instead of the photos.

Also, unless the iPad presentation is really slick, it can feel like not enough care was put into the portfolio. I mean, let's admit it, how hard is it to create a folder of images for someone to flip through? When I see a beautifully printed portfolio, it lends the photographer some legitimacy, makes them at least appear to have invested a lot of time and effort into their work, all which helps me take them more seriously.

Everyone spends so much time on their phones now, consuming an almost endless stream of imagery. It doesn’t feel as unique to be swipe through an iPad. Print feels special.

All that said, pay attention to your budget and don’t spend the extra money on printing if you can’t afford it.

Don't force your leave behind on the reviewer. Some people flew in for the event and may not want to tote a bunch of promos and books back. Or they may feel it's environmentally wasteful and rather not have the extra 'stuff' in their lives. Or they just may not have liked your work enough to want to take a promo. Ask if they'd like a card, but don't push it. Also don't just offer a huge and bulky leave behind. If you want to make something big, it's also nice to offer something small like a postcard.

Don't make excuses. Popular examples include: "I didn't bring my strongest work." "I didn't have time to put together much, but this should give you an idea." or "I just found out about this event."

Don't argue with constructive criticism The people looking at your work know what they are talking about. They may all have different opinions, but that is valid considering that people come from different backgrounds and that visual art is very subjective. You may not agree with someone, and that is ok, but don't tell them that they are wrong.

Photographers, what about the typical speed-dating format would you change? Do you get enough out of the reviews to justify the expense (if it was a paid review?)

Reviewers, what are your pet peeves? Can you share any review success stories where you ended up working with someone after a review?

Want to get ready for a portfolio review? Contact me to learn how we can fine tune your portfolio, create a great promo and get the most out of the time and money you're investing.

New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility

New Orleans Photo Alliance's PhotoNOLA portfolio review session at the International House Hotel conference facility

On-Site Photo editor for ACLFest


Being an on-site photo editor for large events is one of the best things about my job! Working with the photographers, PR folks, and social media team in a fast-paced environment is always an inspiring way to spend a work day.

ACL Fest is a special level of high energy, since your office is in the middle of the largest music festival in Texas!

Together with fellow editors Alyssa Coppelman and Molly Winters, we reviewed tens of thousands of photos, selecting, editing, and distributing images in as close to real time as possible.

We curated galleries of the best images from the weekend, highlighting marketing activations, crowd shots, aerials, and of course, EPIC stage shots of the bands performing.

The unsung heroes of the production were the runners, who literally ran -- to and from golf carts -- to shuttle cards from the photographers in the photo pit to the A/V trailer.

The photographers were Callie Richmond, Cambria Harkey, Greg Noire, Nick Simonite, and Reagan Hackleman.

Here are a few of my favorite images!

Portfolio Reviews By Month

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

Portfolio Review at Texas Photo Roundup. Photo by Nick Cabrera, used with permission.

Updated October 2017

Thinking about attending a portfolio review event? Here is a list of review opportunities in the United States, organized by month.

When choosing which reviews to attend, keep in mind that some are geared more toward fine art photography and others are more commercial and editorial. Research the reviewers who will be in attendance to see if they are a good fit for the kind of work you do. Looking for tips on how to prepare for a review? Check out my Portfolio Review Do's and Don'ts




FotoFest Houston: International Biennial of Photography and Photo-related Art with portfolio reviews.

MOPLA Portfolio Reviews: A juried, annual portfolio review. Fresh Look pairs photographers with top photography experts in their respective fields for an in-depth conversation that provides professional feedback and critique in a casual, relaxed environment.

Photo Alliance held at the San Francisco Art Institute, produced in cooperation with Lens Culture

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long (used with permission)


Photolucida Portfolio Review: Photographers at the mid-career level register for one-on-one meetings with the reviewers of their choice. Each review session lasts for 20 minutes and we limit the number of participants to assure that everyone receives 4 or 5 reviews per day for four days. It's a great way to network. Numerous photographers have walked away with opportunities to exhibit, publish and sell their work after attending the Portfolio Reviews.

Palm Springs Festival Portfolio Review: As part of Palm Springs Photo Festival, Over 1,000 Portfolio Reviews with industry professionals will be offered during the week. Prices start at $250 for 5 reviews.


NYC Fotoworks: Bi-annual portfolio review where photographers can have 1-on-1 meetings w/ industry professionals.

PhotoPlus Expo: Designed exclusively for emerging and professional photographers, this is a great opportunity to meet and present your work for critique and receive the advice of the industry's top professionals. Takes place at the Javits during Photo Plus Expo. 

Filter Festival Portfolio Reviews: Participants sign up for twenty-minute face-to-face reviews and receive candid advice about their work, as well as information on getting their photographs exhibited and published.

Atlanta Celebrates Photography Portfolio Reviews: the ACP Portfolio Review and Walk offers artists the opportunity to meet with highly respected curators, dealers, editors, and agency representatives from across the United States and beyond. The Portfolio Walk (following the review sessions) gives participating photographers the opportunity to present their work to the general public at an evening reception, open to all. On hold for 2017 with new format to come in 2018.

American Society of Media Photographers: Annual portfolio review in New York for commercial photographers that is free for members.

CENTER's Review Santa Fe: The three-day, annual event offers participants a minimum of nine portfolio reviews, inclusion in the Review Santa Fe 100 online resource, a reception at the New Mexico Museum of Art, and a reception at Photo-eye Books and Prints.


Medium Festival of Photography, Eye to Eye portfolio reviews: Eye to Eye portfolio reviews offer an opportunity for photographers to receive exposure and feedback about their work from influential gallery directors, curators, and industry professionals. Takes place in San Diego.


PhotoNOLA Portfolio Reviews: Annual event that coincides with PhotoNola. Offers twenty-minute face-to-face meetings with gallery owners, editors, publishers and museum curators from throughout the U.S.

Year-round opportunities

Portfolio Reviews at The Center for Photography at Woodstock: As a benefit of membership, CPW staff are available for in- person portfolio reviews. Intended to provide constructive feedback, portfolio reviews are a great way to receive professional advice and guidance. They also feature portfolio reviews by Skype!

American Society of Media Photographers (ASMP) and American Photographic Artists (APA) members might have local portfolio review offerings depending on your chapter. Furthermore, both ASMP and APA often provide discounts for members that attend portfolio reviews.

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long (used with permission)

New Orleans Photo Alliance's PhotoNOLA portfolio review session. Photo by George Long (used with permission)

Are there great portfolio review events that I am missing? Contact me and I'll add them.

Texas Photo Roundup


It's been three years (!) since the last Texas Photo Roundup, an event that I co-produced for four years with the talented, hard-working photographers Kimberly Davis and Matthew Mahon. Would I ever do it again? Well, I'm not sure. It's a TON of work but also incredibly satisfying work. Bringing together art buyers, photo editors and photographers from around the country was an amazing experience that reminded me of why I love the photo community.

Over the four years we produced a wide variety of events, including workshops, portfolio reviews, lectures, gallery talks and silent auctions.

Photographers who spoke or taught included:

Dan Winters
Chris Buck
Wyatt McSpadden
Stephanie Rausser
Andy Anderson
Randal Ford
Larry Fink

Portfolio Reviewers included esteemed professionals from a wide range of ad agencies, magazines, and museums, including:

Charles Schwab
Food Network
Garden & Gun
Harry Ransom Center
McGarrah Jessee
The New Yorker
The New York Times Magazine
Pace Communications
Southern Living
Texas Monthly
Wired and more...!

Check out some of the photos and videos from the events.

Photos by David Weaver and Dennis Burnett. Videos by Dennis Burnett and Stephanie Rausser.

Texas Photo Roundup is coming to Austin


ACP & I are excited to be working alongside Matthew Mahon, Kimberly Davis and the ASMP Austin/San Antonio crew, and Ben Sklar/Slideluck Potshow Austin to produce the 2nd installment of the Texas Photo Roundup.We're doing workshops, portfolio reviews, panels and more. Dan Winters, Chris Buck, Texas Monthly, JWT, Dwell Magazine, Fortune Magazine and many others will be on hand!

This fundraiser features 3 days of great programming. We're really proud of the lineup and hope you'll join us!

Registration is open now and is 10% off until December 1.


Portfolio Reviewers include art directors, art buyers and photo editors from:



Luminance Ticket Giveaway!

I'm headed to NYC soon to join PhotoShelter at Luminance 2012, a two-day event focused on the trends, innovations and opportunities in our industry -- in a nutshell, the future of photography.  A first-of-its-kind event, Luminance strives to spark the new ideas and networks that will push photography, as an industry, to the next level.

They’ve got an amazing lineup of speakers including major thought leaders from Facebook, Google, Lytro, Behance, 20x200, plus award winning photographers like Peter Yang and Barbara Davidson who are are changing the way we see the world.  Check out the full list of speakers here.

The conference is September 12 and 13 in New York City and Photoshelter has given me two tickets to give away!

These are conference only tickets, valued at $149 each. 

To enter to win:

  • Tweet the top reason you'd like to attend the conference
  • Tag @jasminedefoore and include the #luminancetix hashtag

On Tuesday, September 11, at 10am Eastern time I will announce two winners on Twitter (my favorite two answers win).

  • You will have until 2pm Eastern to reply to me and claim your tickets. If I don't hear from you by 2pm, the runner up will be contacted.

See you there!

Luminance 2012: A Very Different Photography Event


Join PhotoShelter at Luminance 2012, a two-day event focused on the trends, innovations and opportunities in our industry -- in a nutshell, the future of photography.  A first-of-its-kind event, Luminance strives to spark the new ideas and networks that will push photography, as an industry, to the next level.

They’ve got an amazing lineup of speakers including major thought leaders from Facebook, Google, Lytro, Behance, 20x200, plus award winning photographers like Peter Yang and Barbara Davidson who are are changing the way we see the world.  Check out the full list of speakers here.

They’re also bringing together renowned photographers Joe McNally, Zack Arias, Corey Rich and Robert Seale for a limited-attendance photography workshop to kick off the event.

It’s all happening September 11-13 in New York City.  And you can get a $25 discount by using the promotional codeLuminance2012 when you register.

See you there!

Awesome Things about Look3, in No Particular Order


I just returned from three (was meant to be four... thanks a lot American Airlines) days in quaint, charming and lush Charlottesville, Virginia and the fabulous Look3 Festival of the Photograph. Look3's motto is "Peace. Love. Photography." and they do a great job at celebrating all three. Here's a list of some highlights, in no particular order:

- Lynsey Addario's heart-wrenching and inspiring presentation of the work she has done on women's issues over the last 15 years.

- Robin Schwartz's presentation of "Amelia's World": Portraits of her daughter with various animals. Her daughter has a magical gift for connecting with animals.

- Camille Seaman's wonderful telling of venturing into the world of Arctic and Antarctic photography, and how we are all connected in this world. So inspiring!

- Sitting under the stars, drinking a miniature boxed wine (think grown up juice box) with David Laidler, Alyssa Coppelman, Timothy Archibald, Andrew Hetherington, Jennifer Whitney and others.

- Piling into a bus with 19 other people to go from the Razon party to the Luceo Images party.

- Burgers and meeting the rest of the Prime Collective members

- Timothy Archibald's fantastic "Echolilia" project, in which he and his autistic son embark on a photographic journey together

- Simon Norfolk's Astra3B series

- Swimming in the river on our last day, while a bunch of baptisms were performed right behind us.

'Til next year everyone!

LOOK3 Festival and Scholarship

LOOK3 Festival of the Photograph in Charlottesville, Virginia is right around the corner: June 7-9, 2012.

LOOK3 will have photographic exhibitions, presentations, interviews, workshops, and outdoor projections curated by David Griffin and Vincent J. Musi.

10 young photographers attending LOOK3 have the opportunity to apply for a full scholarships to study with famed Magnum street photographer Bruce Gilden. The deadline to apply for this "Street Smart" workshop is May 3.


SXSW: Another stop in the photo festival circuit?


SxSW Interactive and Film Conferences have more photo-related seminars than ever before -- a testament to just how prevalent photography is in everyone's lives. If you were lucky *and rich* enough to score one of the sold out badges, here are some of the events you can check out (click the event title for a link to more details):

Is Our Photo-Madness Creating Mediocrity or Magic? Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 13 million users in just 13 months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.”This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.


Bob Gruen

Rock 'N' Roll Exposed: The Photography of Bob Gruen (Film Screening) From Led Zeppelin to The Rolling Stones, Elvis to Madonna, Bob Dylan to Bob Marley, John Lennon to Johnny Rotten, Bob Gruen has captured half a century of music through the eye of a lens. In this landmark documentary, Grammy award-winning filmmaker Don Letts reveals the stories behind some of the most famous rock 'n' roll photographs of all time. "Rock 'N' Roll Exposed" features interviews with Iggy Pop, Debbie Harry, Yoko Ono, Alice Cooper, Billie Joe Armstrong and many more.

Lomography Lomography, a film camera community and company has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.

Shoot, Share, Repeat In the past 10 years, the advent of social photography has transformed the way we document history. Anyone with a smart phone can take pictures & share them with social networks in real-time, bypassing media gatekeepers to create a new type of living history. News media outlets have tapped into this power by employing content generated by these “phonojournalists,” to extend their reach beyond traditional means. The immediacy & intimacy of this approach resonates with people in powerful ways. One need only to look at images captured during the Occupy Wall Street protests or the Arab Spring uprisings to see how this disruptive technology can be used to inspire change. While social photography satisfies our appetite for real-time, all-access content, it presents significant challenges for existing media models. Join Getty Images CEO Jonathan Klein as he discusses how the shift towards social photography is transforming the way we consume media, and what we can do to embrace the change.

Fashion and the New Taste Graph A new generation of social curation communities have risen over the past year with the mission of enhancing shopping and product discovery across retailers. These services provide an easy way to create wish lists and curate styles. Soon we will see shoppers, retailers, brands, media outlets and blogs joining these services to curate photography, new products and news stories. We will explore how social curation is currently being used and its future impact on the taste graph.

SxSW PhotoCamp If photography is your vocation, your avocation, or simply an iPhone obsession, you won't want to miss SXSW's first-ever, day-long PhotoCamp. To give you the opportunity to meet other photo-minded folks, discuss the topics most important to you, and identify potential creative collaborators, each 60-minute PhotoCamp session will include facilitated group discussions, followed by 30 minutes of free time to connect with potential collaborators one-on-one. 9:30-10:30: What kind of collaborator am I? Improve creatively by defining your strengths and weaknesses. 11:00-12:00: Are we collaborating yet? An open discussion of collaboration models. 12:30-1:30: Everyone knows everything. Learn from others' collaboration lessons and revisit your own. 2:00-3:00: Open networking.

Shoebox Full of Photos: Beyond Digital Storage Do you remember when you cracked open that shoebox full of snapshots in your grandmother's attic and discovered a past generation? Will your grandchildren be able to have the same experience? Will they be able to log in and dig up your Facebook albums? Will they be able to boot up your old iPhone? Hundreds of thousands of photographs are uploaded to online services every day with little consideration for the temporal nature of everything we put in the cloud. If Kodak decides to stop making film, the photographs in your closet will remain, but the same is not true if Facebook decides to shutter its photo business. And while a tattered photograph continues to tell a story, a corrupted hard drive or a hacked account can destroy a lifetime of photos in an instant. Is a shoebox full of photographs simply nostalgia, or is it more? Are the images we take just for us, or do we have a responsibility to leave behind more than just a pile of bits for future generations to discover?


Gregory Crewdson

Gregory Crewdson: Brief Encounters (Film Screening, multiple showings) Gregory Crewdson: Brief Encounters follows the acclaimed photographer’s decade-long quest to create a series of haunting, surreal, and stunningly elaborate portraits of small-town American life. His photographs are like single-frame movies — partly because each composition brims with narrative, partly because he uses cinematic tools such as special effects, hundreds of lights, and huge crews of technicians. As we travel with him — from first inspirations, through countless creative and logistical obstacles, to the instant where all the elements coalesce in a single perfect moment — we realize that, despite their vast scale, Crewdson’s images grow from his most intimate dreams and fantasies.



Texas Photo Roundup:Marketing Strategies Seminar + Portfolio Reviews

12/1/11 Update: Currently the portfolio reviews are sold out, if you would like to be added to the waiting list, please email There are still spots available for the morning marketing seminar. Austin Center for Photography (which I'm a board member of) and ASMP Austin/San Antonio have teamed up to produce a day of events geared towards professional and semi-pro editorial and commercial photographers. We're dubbing it the Texas Photo Roundup and if you live in Texas, you don't want to miss it!

February 3, 2012

One Day, Two Great Events

Marketing Strategies + Portfolio Reviews

Save the date for this one! Registration opens soon.

Morning Event:

Real World Marketing Strategies for Photographers

ASMP Austin/San Antonio and Austin Center for Photography invite you to join commercial and editorial photography industry experts for a three hour interactive morning seminar and panel discussion. This event is geared to both emerging and professional editorial and commercial photographers who are looking to kick their business into high gear. Topics that will be covered by our experts include:

  • Defining your target market
  • Creating a marketing plan
  • Making the most of your marketing dollars
  • Choosing the strongest images for your marketing
  • Strategies for print and email marketing
  • Social media marketing

You will also have a chance to share your current promotional materials, home page or social media strategy with the group and have them critiqued by the panelists. Follow us on twitter for details!

Please come prepared with specific questions for the included Q&A session with the panel of experts.

Panelists include:

  • Jennifer Kilberg, Creative Consultant
  • Matthew Mahon, Commercial and Editorial Photographer
  • Shannon McMillan, Senior Art Producer, GSD&M
  • Allen Murabayashi, co-founder of Photoshelter
  • Amanda Sosa Stone, Creative Consultant
  • Zana Woods, Director of Photography, Wired Magazine
  • Alison Zavos, founder of and Social Media Consultant

(Read more about the panelists)

Afternoon Event: Portfolio Reviews

Join us for an amazing opportunity to get your work in front of potential clients. This event will give you 20-minute one-on-one meetings with prominent art buyers, photo editors, artist reps, and industry experts.

This event is geared towards professional and semi-professional commercial and editorial photographers.

Confirmed reviewers from a variety of top notch companies will be reviewing work, including:

  • Texas Monthly Magazine
  • GSD&M
  • Door Number 3
  • Men's Health Magazine
  • Renee Rhyner
  • TracyLocke
  • EmDash
  • T3
  • Wired Magazine

(read complete list and bios)

Registration opens October 18, 2011.

Produced by

Questions? Email us at jasmine (at) jasminedefoore (dot) com.

Photo-related SXSWi Panels up for the Picking

I can't believe we are already thinking about and planning for SXSW. It's only August! I dug through the SXSWi Panel Picker and found some interesting photo-related panel proposals. Remember to vote for the ones you'd like to attend so they make it into the program.

There are also many magazine publishing, content, social media marketing, content marketing, storytelling and advertising panel proposals that will be of interest to those of you trying to get your head around who is going to pay for the photos you make. Which we should all be interested in right?

Know of any others that I missed? Please comment.

A Glimpse into the 21st Century Photo Shoot

  • Scott Dadich – Condé Nast
  • Susan White – Vanity Fair

Today’s editorial shoot doesn’t just end with a photo on the page in print. These days, editorial photographers need to think about how to transition an image to a number of different platforms, including online, smartphone, or tablet, in additional to print. Condé Nast’s VP of Digital Magazine Development and Vanity Fair’s Photography Director Susan White will review the evolution of the editorial photo shoot and what it takes to ensure the best shot in an expansive media landscape.

Is Our Photo-Madness Creating Mediocrity or Magic?

  • Kevin Systrom – Instagram
  • Sasha Frere-Jones – The New Yorker
  • Richard Koci Hernandez – Berkeley Graduate School of Journalism
  • Verna Curtis – Library of Congress

Description Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 5 million users in just nine months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.” This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.

Creative Business Models Beyond Copyright

Many small creative businesses - digital artists, photographers, musicians, technology developers - operate on a business models of "negotiate, protect, and sue" regarding intellectual property. It seems obvious - that's how the major studios and conglomerates operate. Some well known - and already established - creative acts like Radiohead and Cory Doctorow have bucked that system and experimented with totally new business models. But what about the small businesses that still need to pay the rent every month? This panel will explore alternative business models for smaller creative outlets that explore new approaches to intellectual property and copyright management.

  • How can my business survive without traditional intellectual property protection?
  • What are some actually working alternative business models for small businesses beyond standard copyright protection?
  • Won't giving my creative intellectual property away lead to financial destruction?
  • I still need to pay the rent every month - I'm not some famous creator who can afford to experiment. How can I survive without protecting my intellectual property?
  • What about a hybrid approach of partial strict management of intellectual property combined with some looser, alternative approaches?

iPhone/Mobile Photography: Who Gives a Fuck?

How has having an audience transformed photography in the last few years? Social photography, started on sites like Flickr, has been compressed and amplified through mobile applications, such as Instagram, and is approaching addictive behavior. This panel will explore the rise of mobile photography as seen through the popularity of Instagram and the addition of Path, Color, Facebook photos and any other mobile applications that may enter into the game before March 2012. This is not going to be a love-fest for Instagram and/or mobile photography, we plan on having a debate about the merits as well as the limitations of mobile photography. Some of the best mobile phone/Instagram photographers will attempt to answer the question “who cares?” while sharing tips to their success, checking out different camera apps that help us achieve a style, and orchestrating interactive mobile photography exercises where every single audience member can participate using hashtags on Twitter, Instagram, and Flickr (lolz) with live judging and jelly doughnuts for the winners. Because, really, who wants to go to a panel *without* jelly doughnut incentives?! We aren't only interested in discussions and plan on spending just as much time discussing and debating as we will having the audience taking pictures and participating.

A pretty meta-data picture

n the digital age, a photo is more than just the image on the screen. Behind the pixels are hidden details such as date, time, location, camera settings and other information that capture a precise moment in time and provide a rich context for each image. Beyond the device-generated EXIF data, the addition of user-generated content such as titles, descriptions, subject and people tags becomes core to the photo. As a photo gains momentum and is shared on Tumblr, re-tweeted on Twitter or tagged, each additional interaction adds another layer of context and dimension that can take story telling to a whole other level. With metadata, photos have evolved from a personal shoebox of memories to a powerful collective database of information on the internet with endless applications and possibilties. At Flickr we are developing ways to extract and understand information from photos to build out even better ways to share your photos. This session will introduce you into the potential data a photo is generating and the possibilities to use this data in order to create full and rich stories around a single or a collection of images.

Being Analog in a Digital World

Being analog in this increasingly digital world is rough. This panel explores how everything from meetups, sewing, music, film photography and crafting has found their way in a digital realm.

  • How do I bridge the gap between the offline and online world?
  • Why are analog “things” so successful online?
  • What are some of the biggest road blocks in creating something tangible today?
  • How can an offline product become an online success?
  • Where do physical things (events, products, etc) fit into the very digital world?

Multiplatform Storytelling: Frontline War Stories

While the academics preach of the wonders and promise and “mechanics” of “transmedia” storytelling, there are pioneering producers on the ground really doing it. There are good days and bad. There is money and there is not. And then there are the fans. What does it take to pull off successful multiplatform storytelling? We are at the birth of a new industry, an inflection point, much like the history of film or radio or television or even the Internet where technology gives rise to a new means to tell stories. It is a time before the “institutionalization” of the multiplatform industry. And just like the history of film or TV the early pioneers are stepping out now and taking a lot of arrows. They are experimenting, learning what works and establishing best practices. They are master storytellers using and in some cases inventing new tools. They have failed and they have succeeded. And these are their stories.

Call for Entries! Self-Published Photo Books and Zines

The Austin Center for Photography is looking for self-published photo books and zines to sell at the Texas Book Festival October 22-23, 2011. The Texas Book Festival attracts over 40,000 visitors in downtown Austin every year. ACP is excited to be a part of it and to share the world of photo books with a large audience. There is no charge to submit materials and proceeds from any sale are split 70-30 between the artist and ACP (with the artist receiving 70%).

If you would like to have your publication considered please submit:

  • Two copies of your zine or one copy of your book
  • Your sale price
  • Self-addressed postage-paid envelope (if you want your submission returned)
  • Full contact information including web site, email address, phone number, and mailing address

All materials should be sent to the following address to be received by October 8, 2011:

Austin Center for Photography Attn: Book Festival 1211-B Marshall Lane Austin, Texas 78703

Fine Print: Submissions will be reviewed by members of the ACP Board of Trustees. Accepted artists will be notified by email. If your submission is not accepted or if it is accepted but does not sell during the festival, it will be returned to you in the postage-paid return envelope if provided -- otherwise it will be considered as a donation to ACP.

Questions? Email us at

Read more about ACP at the Texas Book Festival

Fotofest 2012 Biennial Deadline is next week

from The FotoFest 2012 Biennial takes place March 16 - April 23, 2012.

The FotoFest 2012 Biennial will be looking at Contemporary Russia.

FotoFest’s own exhibition will focus on Contemporary Russian Photography: Post World War II Avant-garde Photography to the Present. These exhibitions will show work by Russian photographers working in Russia. The theme will be explored through five photography, video and multi-media exhibitions of work by contemporary Russian artists. FotoFest’s Creative Directors are collaborating with two Russian curators on these exhibitions.

In addition to FotoFest’s own exhibitions, numerous Participating Spaces in the Biennial look at work that artists send to FotoFest for consideration. These spaces have the option of 1) following FotoFest’s focus which in 2012, can include work about Contemporary Russia by artists of any nationality, or 2) presenting work unrelated to FotoFest’s theme.

Participating Spaces are the over 100 galleries, non-profit spaces, and commercial venues in the Houston area that choose to exhibit photography during the FotoFest Biennial alongside FotoFest’s own exhibitions. Participating Spaces may take a more varied and open-ended approach to what they will exhibit for the Biennial. Some spaces will follow the Biennial focus, others will not. On average, ten Participating Spaces create exhibitions based on portfolios seen on the FotoFest submission web page. Submissions Process

FotoFest curators will be doing their own studio research in Russia for its own exhibitions, but we are happy to consider submissions sent by Russian photographers for this purpose.

For Participating Spaces, FotoFest shows submissions on a special website to Participating Spaces possible exhibition by them during the Biennial. As stated above, these works can be about Contemporary Russia by artists of any nationality or work unrelated to FotoFest’s Russian Theme.

The submissions guidelines are listed below. FotoFest art staff reviews all submissions which are then shown to the FotoFest Art Board for review. Submissions approved by the Art Board are posted on the submission web page for Participating Spaces to view and select for possible exhibition.

Deadline: Friday, April 1, 2011 (at the FotoFest office)

To have your portfolio reviewed by the FotoFest, please send:

* A CD or DVD containing no more than 25 high quality digital images (JPEG) * A short statement about your work * A current resume or curiculum vitae

Materials will not be returned

Please note:

* The FotoFest staff reviews portfolios on a monthly basis. * Digital images must be sized to 1000 px at their longest dimension. * Digital files that do not follow these specifications will not be considered. * No more than 25 images will be reviewed. Supporting text can be saved on CD/DVD. * Due to the volume of materials that FotoFest receives, submissions will be reviewed in the order in which they are received. * Responses may take up to several months. Please be patient and DO NOT contact FotoFest regarding the status of your portfolio. We appreciate your patience. * FotoFest does not review portfolios sent via email.

Please address work to: FotoFest 2012 Biennial - SUBMISSIONS Attn: Exhibitions 1113 Vine Street, Ste 101 Houston, TX 77002 U.S.A.

Please contact FotoFest Exhibitions Coordinator Jennifer Ward with any questions –