David Maurice Smith is a Canadian photographer living in Sydney, Australia. He came to me looking to revamp his website and get his work in front of top magazines around the world. Together we reworked his web site edit, created a print portfolio, built targeted mailing lists for the kinds of clients he wanted to reach and created a stunning print promo to send to them.
Feedback from David about the process and results:
2 days after I sent out our first promo which you helped design, structure and create the mailing list for, I got a 7 day travel assignment with Monocle Magazine. They absolutely loved the promo and loved my website which you had helped me restructure. I think there was just a level of consistency that came across in all the work I was presenting in print and digital form that inspired confidence in editors. Since then, I have had several magazines reach out from my newsletters to commission work, and word of mouth jobs through editors that originally heard about my work from my print promo and my email promos.
Overall I think I benefited so, so much from having your eyes help to organize, structure and present my work... The pictures were there, it was just a matter of putting them together in a way that spoke more clearly to the needs of picture editors... it inspired so much confidence going into meetings and sending off work.
Aside from that, the feeling of having a plan was unreal... you spend so much time floating solo as a photographer, doing everything yourself and plugging away. Having you in my corner helping me structure a process of what to do, how to do it and when to do it was invaluable.