Jennifer Whitney's Spring Promo

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Jennifer Whitney's spring promo is out, and it's a beautiful custom envelope with four different bodies of work each with its own trifold insert. The themes of each card are: Everyday moments that make up our daily lives, commercial work she shot for Cooking Channel during SXSW 2012, food, and her series on election season called “the vote”, including coverage of RNC 2012 in Tampa.

 

Video interview with KLRU Collective

klru.org/collective Turning your love of photography into more than a hobby is not an easy task. With the rise in popularity of apps like Instagram, everyone has the ability to be a photographer, but it takes more than just having the right equipment. We’ve got some tips from Austin professionals at the Texas Photo Roundup on how to "develop" your photography. Music: "You Belong Here" by LEAGUES

KLRU Collective filmed photographer Kimberly Finkel Davis and me at the Texas Photo Roundup!

I talk about what it takes to be a working professional, and Kimberly visits AgavePrint and Cloverleaf Studio for help with her beautiful print portfolio.

Lissa Gotwals Website

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Lissa Gotwals is a Durham, North Carolina-based lifestyle, entertaining and portrait photographer. Her work is full of life and energy, showing the connections that people have between each other, the Earth and the food we grow and eat. Amidst the daily celebrations of life, there are quiet moments that are filled with nostalgia without being overly sentimental. The work feels real and genuine. Her new website puts that work front and center, showing off her great use of color and ease of capturing real moments. In the next few weeks, we'll be sending out a print promo announcing the new work. Stay tuned!

 

Donna Alberico Website

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NYC-based commercial and editorial photographer Donna Alberico came to me looking for help with editing her work for a new website. She has a mix of documentary and portrait work, and needed a way to mix the genres that made sense, felt cohesive but kept the documentary spirit of her work front and center. We decided to center her new website around a variety of galleries, including:

4 documentary projects: Truckers, Autism, Slaughter and Day at the Races 2 galleries centered around themes: Pursuit of Beauty (a fascinating look at the lengths people go to attain beauty, from childhood to adulthood) and Hanging with Celebs (a tongue in cheek look at behind the scenes celebrity culture)

 

 

 

 

 

David Maurice Smith Website, Portfolio and Marketing

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David Maurice Smith is a Canadian photographer living in Sydney, Australia. He came to me looking to revamp his website and get his work in front of top magazines around the world. Together we reworked his web site edit, created a print portfolio, built targeted mailing lists for the kinds of clients he wanted to reach and created a stunning print promo to send to them.

Feedback from David about the process and results:

2 days after I sent out our first promo which you helped design, structure and create the mailing list for, I got a 7 day travel assignment with Monocle Magazine. They absolutely loved the promo and loved my website which you had helped me restructure. I think there was just a level of consistency that came across in all the work I was presenting in print and digital form that inspired confidence in editors. Since then, I have had several magazines reach out from my newsletters to commission work, and word of mouth jobs through editors that originally heard about my work from my print promo and my email promos.

Overall I think I benefited so, so much from having your eyes help to organize, structure and present my work... The pictures were there, it was just a matter of putting them together in a way that spoke more clearly to the needs of picture editors... it inspired so much confidence going into meetings and sending off work.

Aside from that, the feeling of having a plan was unreal... you spend so much time floating solo as a photographer, doing everything yourself and plugging away. Having you in my corner helping me structure a process of what to do, how to do it and when to do it was invaluable.

Dennis Burnett

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Dennis Burnett recently relocated to Austin from Savannah and was looking for help with editing and presenting his work. We put together three presentations:

  • A personal projects book (printed by blurb on their new proline paper with cloth cover)
  • An iPad presentation of his editorial work
  • An editorial magazine leave behind (printed by magcloud)
  • A magazine highlighting the work lifestyle, architectural and interiors work he did for SCAD (also printed by magcloud)

Dennis showed this work at the Texas Photo Roundup portfolio reviews and received very encouraging feedback.

Travel by Handstand Photo Editing

Travel by Handstand is a beautiful app for the iPad that features original photography and writing. As photo editor, I was responsible for all research, licensing and commissioning of photography.

Unfortunately, production halted on the app, but I'm hoping that the smart folks at Handstand come back with something bigger and better in the future. It's a great team of highly creative publishers.

Here are some screenshots from some of my favorite stories, including the Pamir Highway by Matthieu Paley and a commissioned assignment on Charleston by Paul Zoeller.

 

Get Organized and Build a Better Portfolio Webinar with Photoshelter

Photoshelter CEO Andrew Fingerman and I talked about getting organized and building a better portfolio. Lots of actionable steps are included that you can apply right away to the presentation of your work. 

Jasmine DeFoore has over 20 years experience in the photo industry as an editorial photo editor, project manager, marketing director, artist representative, and freelance art producer. She uses this mix of experiences to help commercial photographers get the kinds of jobs they are looking for.

ONWARD Compé 2013

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ONWARD Compé is an international photography competition for emerging photographers. Now in its sixth year, the competition seeks to increase the exposure of talented image-makers, create outlets for artists' work, and present compelling photographs in a cohesive and well-curated exhibition.

This year's guest juror is celebrated photographer Mark Steinmetz, who will work in part to decide the grand prize Juror Award winners. Recipients of this award will receive a two-person show at the Project Basho Gallery, a $500 cash prize, and an invitation to present their work at ONWARD Summit '13 on April 13th, 2013 in Philadelphia.

This year's highlights include ONWARD providing standard-size frames for the exhibition, chosen photographers having their winning image included on the new and exclusive Galerie website, one photograph being selected for purchase by the West Collection, and publication in the new ONWARD catalog.

Deadline for submissions is 2/11/2013.

More details about this year's competition can be here: http://compe.onwardphoto.org/2013/details/about/

And the guidelines for the competition can also be found here: http://compe.onwardphoto.org/download/onward13-guidelines.pdf

Magnum Foundation Human Rights Fellowships

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Magnum Foundation has announced that there will be five Human Rights Fellowships available for the 2013 NYU-MF Photography and Human Rights Program.

The application process will open on November 1 and close December 17.

The Human Rights Fellowship will support 5 individuals to complete the 6-week summer program, Photography and Human Rights, at the Tisch School of the Arts at New York University (NYU), housing, travel, and living expenses. The fellowship is for individuals seeking to deepen their documentary photography practice of human rights, who have not previously had the benefit of extensive advanced study in this field. The five Magnum Foundation Human Rights Fellowships are open to applicants who permanently reside outside of North America and Western Europe.

Apply here.

Texas Photo Roundup is coming to Austin

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ACP & I are excited to be working alongside Matthew Mahon, Kimberly Davis and the ASMP Austin/San Antonio crew, and Ben Sklar/Slideluck Potshow Austin to produce the 2nd installment of the Texas Photo Roundup.We're doing workshops, portfolio reviews, panels and more. Dan Winters, Chris Buck, Texas Monthly, JWT, Dwell Magazine, Fortune Magazine and many others will be on hand!

This fundraiser features 3 days of great programming. We're really proud of the lineup and hope you'll join us!

Registration is open now and is 10% off until December 1.

 

Portfolio Reviewers include art directors, art buyers and photo editors from:

 

 

The Magenta Foundation's Flash Forward 2013 Competition

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Flash Forward 2013 is now open for submissions, and I'm so honored to be a juror alongside the list of talented individuals below.

 

  • This is an open call for submissions.
  • Open to all photographers working in Canada, the UK and the US.
  • Applicants must be 34 years-of-age or under as of December 31, 2012.
  • All submission requirements and upload instructions may be reviewed here on our web site.
  • Submit your work by December 31, 2012 to be considered!

 

Flash Forward 2013 Jurors:

  • Canada:
    • Julien Beaupré Ste-Marie — Photo Editor, enRoute Magazine
    • Erin Elder, Manager — Business Development & Partnerships, Digital Media, The Globe & Mail
    • Wil Kucey — Director, LE Gallery
  • UK:
    • Sara Knelman — Talks Programmer / Photographers Gallery
    • Rebecca McClelland — Group Photography Editor & Creative Director, Ian Parry Scholarship
  • US:
    • Natalie Matutschovsky — Senior Photo Editor, TIME Magazine
    • Susan White — Photography Director, Vanity Fair
    • Jasmine DeFoore — Freelance Photo Editor & Consultant
    • Jon Feinstein — Humble Arts Foundation
    • Aline Smithson — Photographer, Founder and Editor, Lenscratch
    • Adriana Theresa — Visura Magazine
    • Jason Houston — Co-Founder, Take One Creative
    • Laura Brunow-Miner — Pictory
  • Invited International Jurors:
    • Jim Casper — Lens Culture (France)
    • Tina Ahrens — emphas.IS

Case Study: Benjamin Spell

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Benjamin Spell is a Brooklyn-based portrait and lifestyle photographer. Our work together started with a new edit of his existing body of work. Ben had a strong collection of work but it was muddled by imagery that was too different either stylistically or in subject matter. We tightened up his edit by focusing on a cohesive look that was more polished and focused on lifestyle imagery. Ben had a custom portfolio built by Scott Mullenberg, which has started showing to prospective clients in the NYC area.

Together we brainstormed about potential personal projects that would help beef up the portfolio or become the foundation for a new promotional piece. We decided on a series focused on the shopkeepers of Williamsburg, Brooklyn. Our goal was for Ben to create a cohesive body of work that highlights his great portraiture as well as evocative details and atmospheric shots.  The images turned out great and were used in a trifold card that went out to 500 potential clients, as well as an emailer that went out to a larger list.

Luminance Ticket Giveaway!

I'm headed to NYC soon to join PhotoShelter at Luminance 2012, a two-day event focused on the trends, innovations and opportunities in our industry -- in a nutshell, the future of photography.  A first-of-its-kind event, Luminance strives to spark the new ideas and networks that will push photography, as an industry, to the next level.

They’ve got an amazing lineup of speakers including major thought leaders from Facebook, Google, Lytro, Behance, 20x200, plus award winning photographers like Peter Yang and Barbara Davidson who are are changing the way we see the world.  Check out the full list of speakers here.

The conference is September 12 and 13 in New York City and Photoshelter has given me two tickets to give away!

These are conference only tickets, valued at $149 each. 

To enter to win:

  • Tweet the top reason you'd like to attend the conference
  • Tag @jasminedefoore and include the #luminancetix hashtag

On Tuesday, September 11, at 10am Eastern time I will announce two winners on Twitter (my favorite two answers win).

  • You will have until 2pm Eastern to reply to me and claim your tickets. If I don't hear from you by 2pm, the runner up will be contacted.

See you there!