Jonathan Hanson Print Portfolio & Print Promo

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I've been working with Baltimore & NYC-based Jonathan Hanson since 2011 on a variety of projects. We started by re-editing all of his work, then creating a new website and logo, custom print portfolio and printed marketing pieces. In January, Jonathan sent out some beautiful calendars to a select group of clients he is interested in working with. He has consistently updated his blog, sent out email promos and personally updated appropriate clients about his latest work, travel updates and other relevant news.

His web analytics are telling a great story of the success of his marketing efforts. The average time spent on site has increased by more than a minute, the number of unique visitors is up 51% since a year ago and his page views are up 142%.

 

 

 

Jennifer Whitney Print Portfolio and Promotions

I worked with San Antonio-based Jennifer Whitney on re-editing her work, building a new website, creating the first of a series of print and email promos and creating a new, custom print portfolio. Scott Mullenberg built the portfolio and designer Doris Palmeros did the new logo and branding as well as designing the first printed promo piece.  

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iPad Portfolio vs Printed Portfolio

Over at APhotoEditor.com, creatives are weighing in on if print portfolios still matter. Like with almost anything related to marketing yourself as a photographer, ask three people and you get three different answers. One person says yes you have to still have a print book, another says they haven't called in a print book in over a year. The one thing they all agree on: be prepared for any situation. My question isn't so much about having a print book vs not having one. I wonder more -- if you're going all digital -- what are you showing on your iPad that can't be shown online? What experience are you giving the creative that she can't get by just going to your website?

Consider this. If you're dropping off/shipping your iPad: Just like print portfolios, they have to be delivered, where they take up room on the creative's desk, and then the person has to take time to make sure they get returned to the messenger center or mail room.

If you're looking for an in-person meeting, are you delivering a richer experience on your iPad than they could get by going to your website? I can't tell you how many times I've had to tell photographers that rolling up to a meeting just to show off your website or some folders of images on your desktop is not going to cut it. Aside from the novelty of having someone flick through your on-screen portfolio, are you offering much more than your website does?

Don't get me wrong, I think the iPad is iRad, I just don't want photographers to abandon the process of making print portfolios if they end of doing themselves a disservice by annoying a potential hirer.

I'm sure there are some fab examples out there of killer iPad portfolios and I want to see them! :)