Case Study: Amy Eckert


Amy Eckert, a commercial and editorial photographer (and also a fine artist and McKnight fellow) hired me to help her revamp her website and portfolio in the lead up to a move to Los Angeles. We started by talking about her goals, which include expanding her commercial client base and making sure that people knew she was based in LA. I went through all of her work and re-edited the images to appeal to the clients she is trying to reach. We reorganized the structure of her galleries as well. Amy is a Livebooks customer and took advantage of their in house design team and new scaler site option to completely overhaul the look of her website. Amy has a keen eye for design, allowing her to create a new logo that looks fresh and modern but also hints at the pops of color throughout her photography.

We worked together, along with Scott Mullenberg at, to design a new print book with bold colors and a beautiful handmade slipcase.

Amy did all of the printing herself (which she says she really enjoys doing), on Pina Zangaro double sided bright white smooth matte, pre-scored.

Once everything was live, we created an email blast announcing the move to LA and encouraging people to come to the new site:

The email had a phenomenal 45% open rate and 38% click through rate. Those are statistics I almost never see. Amazing. Part of the reason is because Amy's list is very well targeted. She emails people who know of her already so they are interested in what she is doing. And of course anytime a photographer relocates to a new city, we see higher response rates because that is big news.