Case Study: David McNeese

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David McNeese is an Oklahoma-based industrial and corporate photographer with a passion for shooting large-scale projects full of logistical challenges. His studio is frequently tapped to create stunning imagery for energy, oil and gas companies, and large construction firms. David came to me needing to refresh his brand identity, overhaul his website and develop a plan for targeting clients with the kinds of large scale jobs that he excels at. We started by going through all of his images and choosing ones that best show off his corporate storytelling skills. We then worked with Livebooks to create a custom website. Once the website was launched, we announced the new look through email and print promotions designed by Nathan Ryan.

We also developed new print portfolios, built by Scott Mullenberg's Mullenberg Design Studio. David had the opportunity to show the new portfolios off at a portfolio review in Austin in February, where he received very positive feedback from art buyers and reps.

New website:

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Screen Shot 2012-07-26 at 2.11.19 PM

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Screen Shot 2012-07-17 at 2.36.52 PM

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Screen Shot 2012-07-17 at 2.41.02 PM

Print Portfolio:

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11x17" foldout double sides print promo:

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E-promo:

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