Over the last 20 years, I’ve been a photo editor, project manager, marketing director, artist representative and freelance art producer. I use this mix of experiences to help photographers and visual storytellers get the kinds of jobs they are looking for. Through smart editing, up-to-date knowledge of what art buyers are looking for and real-world marketing experience, I help photographers take their businesses to new heights.
For companies, I provide art production services, including logistics, hiring photographers, licensing images, photo editing and managing budgets.
I studied photojournalism at the University of Texas at Austin, headed to London right after graduation and then landed in San Francisco at the beginning of the first dot-com boom. At SF Gate.com, I was responsible for hiring photographers around the world and sourcing unique and powerful images.
I continued on to photo editing in New York City at magazines and then at photo agencies. I worked at Corbis, producing breaking news and long-form photo essays with Corbis’ global team of photojournalists. I worked closely with the photographers to hone their vision and bring clarity to their projects, as well as pitching their stories to domestic and international clients.
At Redux Pictures, a boutique photo agency specializing in editorial and commercial commissions, I served as senior editorial agent. I landed assignments with some of the top editorial and corporate clients here and abroad. My editing helped photographers gain recognition from prestigious contests such as World Press Photo, Communication Arts, Photo District News, POY and American Photography. My marketing efforts, which included producing high profile photo events, award-winning collateral, and books, helped solidify the agency’s reputation in the photo industry as a top source for creative talent around the world.
I launched my freelance business in Austin in 2010. Since then, I’ve focused on photo editing and visual content strategy for photographers, magazines and commercial clients.
I’m very proud to have launched I Love Texas Photo, a site dedicated to all things photography in Texas.
I also co-produced the Texas Photo Roundup, bringing top art buyers, photo editors and photographers together in Austin for 3 days of inspiring photography events.
And the project I’m most proud of: my sweet little family.
To discuss your project or request rates, please email me at jasmine (at) jasminedefoore (dot) com.
© 2013 - 2017 Jasmine DeFoore LLC