Photo Consultant

Services

01. Editing

02. Marketing

03. Art Production

  1. 01. Editing

    Photo Editing for:

    Print portfolios
    Print and email promos
    Books
    Exhibitions
    Contest entries
    Grant proposals
    Websites
    Personal projects
    Syndication of large bodies of work

    Contact me for details and price list

  2. 02. Marketing

    Marketing Consultations:

    Critique work, offer feedback on commercial potential
    Identify target market
    Create marketing plan
    Concepts, image selection and copywriting for promos
    Fine-tuning personal project ideas

    Contact me for details and price list

  3. 03. Art Production

    Art Production for Companies:

    Produce photo shoots (including organizing permits, stylists, casting, etc)
    Find and hire photographers
    Edit photography for print or web projects
    Photo research and image licensing
    Project and budget management
    Curate corporate art galleries
    Produce special events incorporating photography and video
    Social media project management that uses photography to engage readers

    Contact me with details of your project

Recent Work

  1. 04/11/2014 -

    Buff Strickland is an Austin-based lifestyle photographer with a great talent for creating upbeat, bright and natural-feeling images. Her work is sought after by editorial and commercial clients who want to tell stories and highlight products in a genuine, yet aspirational, way. Buff and I worked together to create a new print portfolio edit of her work. The book was made by Scott Mullenberg of Mullenberg Design Studio. Buff showed the new book at the Texas Photo Roundup portfolio reviews, and received great feedback from the art buyers and photo editors in attendance.  

  2. 04/09/2014 -

    I had the pleasure of working with Philadelphia-based fine art and editorial photographer Katrina d’Autremont on her new print book. The book was custom designed and built by Marianne Dages. Katrina’s work has an understated and personal sensibility, and creating an edit that captured that was an inspiring process. We melded her personal work with her editorial work in a way that speaks to both worlds without diluting either area’s strengths.

  3. 09/17/2013 -

    Emilie Malcorps is a Nice, France based editorial and corporate photographer. Together we built a new website, highlighting her vibrant, seaside location, as well as a print promotion and email campaign. We also created a new body of lifestyle work shot in Morocco. Emilie has started contacting clients for meetings and has already been given assignments from international magazines who were on her dream clients list.

  4. 07/11/2013 -

    I’ve recently wrapped up editing Andy Reynolds‘ work for his website relaunch. We created 3 galleries with distinctly different moods. Andy is based in Seattle and works with a variety of commercial and editorial clients who appreciate his quirky concepts and ability to capture every day life with wink.        

  5. 04/29/2013 -

    Sarah Lim, an Austin-based editorial photographer, contacted me because she was having trouble making sense of her various types of images. She had travel and documentary and lit studio portraits and natural light environmental portraits. There were a lot of strong images among the folders on her hard drive, but they were having a hard time getting along. We started by first talking about the kind of work that she would like to be getting. Then we started editing her work so that it was a bit more focused and showed off her strengths. We announced the revised edits via email …

  6. 04/10/2013 -

    Jennifer Whitney‘s spring promo is out, and it’s a beautiful custom envelope with four different bodies of work each with its own trifold insert. The themes of each card are: Everyday moments that make up our daily lives, commercial work she shot for Cooking Channel during SXSW 2012, food, and her series on election season called “the vote”, including coverage of RNC 2012 in Tampa.  

View more recent work…

Accolades

“Jasmine is your favorite photo professor, friend and creative all wrapped into one. I have worked in the educational marketing field of photography for a university for over a decade and I highly recommend that Jasmine is someone every photographer should invest in. Often times, photographers get too caught up in what camera, lens or light to buy but you can’t find a better ROI than hiring a professional photo editor –especially one as talented as her. I came to Jasmine for an honest, inventive and unique assessment on my body of work which ranged from modern architectural homes to century old Texas farms. She went above and beyond my expectations and reignited the feelings I have towards photography.”

Dennis Burnett, Editorial and Commercial Photographer, dennisburnettphotography.com

“Two days after I sent out our first promo which Jasmine helped design, structure and create the mailing list for, I got a 7 day travel assignment with Monocle Magazine. They absolutely loved the promo and loved my website. Since then, I have had several magazines reach out from my newsletters to commission work, and word of mouth jobs through editors that originally heard about my work from my print promo and my email promos.
The pictures were there, it was just a matter of putting them together in a way that spoke more clearly to the needs of picture editors… it inspired so much confidence going into meetings and sending off work.
You spend so much time floating solo as a photographer, doing everything yourself and plugging away. Having Jasmine in my corner helping me structure a process of what to do, how to do it and when to do it was invaluable.”

David Maurice Smith, Editorial and Commercial Photographer, davidmauricesmith.com

“Jasmine has been wonderful to work with. Her deep knowledge and love of photography makes her the ideal consultant, not to mention she’s reliable and hardworking. She’s helped make me a better editor and I’ve gained lots of insight into my marketing.”

Jonathan Hanson, Editorial and Commercial Photographer, jhansonphoto.com

“Jasmine was our fabulous photo editor for Travel by Handstand for well over a year. Travel by Handstand is a travel magazine for the ipad that commissioned and sourced original travel writing and photography for locations around the globe. Jasmine was able to quickly find and license compelling imagery while staying on budget. We would hire her again in a heartbeat for any future assignments.”

Stephanie Ray, Editor in Chief, Handstand, inc.

“I came to Jasmine for help with an edit for a new selection of images for the launch of my new website. I was drawn by the great photographers she’s worked with. Jasmine perpetually exceeded my expectations. Over a tightly mapped out schedule, she made careful edits and thoughtful revisions until I was left with a really tight series of galleries for my new site.

What impressed me most was her attention to detail and her ability to listen and understand what I was after. I feel lucky to have Jasmine on my side. Since our collaboration, I’ve had great response from the editors I wanted to reach. I have Jasmine to thank for that.”

Kari Medig, editorial photographer, karimedigphoto.com

“Jasmine is an editing powerhouse. She has a great eye for pairing images as well as creating an engaging flow throughout the portfolio. We worked with her to refresh our 2012 portfolio. Not only did she edit 1000+ images into a killer portfolio, she sparked a new direction to focus intentions while staying true to the energy and history of the work. We are so lucky to have her by our side as we continue to evolve and grow.”

Leah Fasten, commercial and editorial photographer, leahfasten.com

“Jasmine has been crucial in getting my marketing plan developed, coordinated and executed and I have seen real, tangible results from the work she put in. Easy to talk to, great communicator, all in all, top notch.”

Hollis Bennett, photographer, hollisbennett.com

“Jasmine was great to work with. She was patient, prompt and gracefully accepted the many many images I asked her to look through. As well as helping to bring together several marketing and promotional aspects.However, the real value came in the way she edited and viewed my images. I needed a change in perspective of my own imagery and she provided that. I now look differently at what images I think will work during the editing process. Jasmine helped me take a huge step towards where I want to be as a photographer. Which, plainly, is just better. I look forward to working with her again soon.”

Jason Dailey, Kansas City-based photographer, daileyimages.com

“If you are a photographer venturing into the freelancing arena, you want Jasmine in your corner! You need Jasmine in your corner! And you will wonder, what did I do before I hired her?!

Jasmine’s expertise and experience are invaluable to any photographer looking to take their business to the next level. Her approach is practical and geared towards getting you more clients whilst holding true to your vision and photographic sensibilities. Working with her is an honest and true collaboration and a wonderful experience.”

Kainaz Amaria, photographer, kainazamaria.com

“Jasmine has been superb in all aspects of helping me totally rebrand my photography business. She has great instincts, an insider’s knowledge of the photography community and is a superlative communicator. She helped negotiate contracts on my behalf, produced a new website, logo, and print promotion and compiled a deep, 800+ list of contacts in the industry to send my promo to. Jasmine is the package deal.”

Eric Kayne, Houston-based photographer, erickayne.com

“Many photography agents indiscriminately offer editors every story idea that comes along; not Jasmine. She has a discerning eye for good pictures and, perhaps more important, a keen understanding of story. She knew what photo essays or images would work for American Photo, and she knew how to help our editors frame the stories through skillful editing and research. Many of the stories she approached us with made it onto the pages of the magazine. I always looked forward to hearing from her and discovering what her photographers were producing. Working with her was very much a partnership.”

David Schonauer, Editor-in-Chief, American Photo, 1990-2009

“Jasmine helped me build my agency from the ground up. She was instrumental in forging relationships with clients as well as recruiting talented photographers. Her marketing and PR efforts brought many jobs to the photographers and created a nice buzz about Redux in the industry. She’s a very creative, enthusiastic and motivated person and helped make Redux an agency that people are excited to work with.”

Marcel Saba, Founder, Redux Pictures

“Jasmine’s keen eye was crucial not only to the development of my book but to shaping the project as a whole throughout the years. Her editing not only made my project tighter but also made me a better photographer.”

Christopher LaMarca, Photographer, author of Forest Defenders

“At Photo District News, the editors regularly rely on the expertise of industry sources to provide us with useful insights. Thanks to her close work with photographers, her knowledge of the magazine industry and her instinct for what makes a compelling story, Jasmine regularly pitched us ideas that were right on the mark for our readers’ needs and interests. Jasmine introduced us to many talented photographers who were selected for PDN 30, our annual issue showcasing our choice of 30 Emerging Photographers to Watch. She was also a valuable resource when we were doing research into either the photography world or the inner workings of editorial clients.”

Holly Hughes, Editor-in-Chief, Photo District News

“Jasmine took what was essentially a fine art box of prints and worked with me to create a very successful editorial portfolio. In the first year of working together I was awarded PDN 30 as well as awards from Communication Arts and American Photo. The real thing about working with Jasmine is that she loves photography. Her love of pictures informs her ability to pull things out of them, sequence them and pair them together in such a way that editors are able to respond to. Working with her is a an extremely fluid process that feels instantly at ease.”

Joshua Lutz, photographer, author of Meadowlands

“Jasmine DeFoore has put more food on my table than my neighborhood grocer. She introduced my work to the photo editors I needed to know, and cultivated relationships which still exist today. Her pleasant demeanor, deep Rolodex and attention to detail made her a great and supportive rep.”

Kevin Miyazaki, Owner, Kevin J. Miyazaki Photography

“Jasmine was one of the Jury members of the New York Photo Awards 2009, which I chaired. Her knowledge of the industry was deep and up-to-date. Her judgment was based upon a very finely tuned aesthetic, and she displayed a great joy-de-vivre for the sometimes laborious task of judging.”

Frank Evers, founder of INSTITUTE and co-founder of The NY Photo Festival

“Jasmine has an ability in creating fun, artistic events that connect people. Her work on the American Youth Project is a perfect example. Before the book was published, she organized an event for a wide range of photo editors to help in its editing. It was a memorable and wonderful opportunity for us to meet one another while engaging with the American Youth photography in a fun social situation.”

Michelle Jackson, Independent Art Buyer/Producer, Snap Indigo

“Jasmine is one of the most creative, organized, focused and personable people I have ever worked with. She always landed me great jobs and made a great liaison between me and the client. I never had a meeting where the conversations didn’t start out with the client saying, “Oh we love Jasmine!” I think that says it all.”

Brad Swonetz, Owner, Brad Swonetz Photography

“Jasmine can always be relied upon to push herself hard to achieve success. She is inspiring to be around, with a keen sense of marketing and visual trends and always has a smile when the deadlines loom.”

David Laidler, Director of Assignment Photography, Aurora Select

“I’ve had the pleasure of working with Jasmine for years on a variety of projects. She has an amazing attention to detail and has a visionary outlook on both the web and photography. Her ideas helped propel projects to being successful rather than just getting them done. I’ve designed and built numerous websites for photographers she has mentored. I’ve seen many of them go from people just starting out to getting great assignments, winning awards and getting book deals. She’s professional without being stuffy, nurturing without being afraid to give out needed creative criticism and she knows all the right people. I couldn’t recommend her highly enough.”

Jon Setzen, Creative Director, Something Massive LA

About

Over the last 20 years, I’ve been an editorial photo editor, project manager, marketing director, artist representative and freelance art producer. I use this mix of experiences to help commercial photographers get the kinds of jobs they are looking for. Through smart editing, up-to-date knowledge of what art buyers are looking for and real world marketing experience, I help photographers take their businesses to new heights.

For companies, I provide art production services, including logistics, hiring photographers, licensing images, photo editing and managing budgets.

Background

I studied photojournalism at the University of Texas at Austin, headed to London right after graduation and then landed in San Francisco at the beginning of the first dot com boom. At SF Gate.com, I was responsible for hiring photographers around the world and sourcing unique and powerful images.

I continued on to photo editing in New York City at magazines and then at photo agencies. I worked at Corbis, producing breaking news and long form photo essays with Corbis’ global team of photographers. I worked closely with the photographers to hone their vision and bring clarity to their projects, as well as pitching their stories to domestic and international clients.

In 2003, I joined the staff of the newly-formed Redux Pictures, a boutique photo agency specializing in editorial and commercial commissions. As an artist representative, I landed assignments with some of the top editorial and corporate clients here and abroad. My editing helped photographers gain recognition from prestigious contests such as World Press Photo, Communication Arts, Photo District News, POY and American Photography. My marketing efforts, which included producing high profile photo events, blogging and award-winning collateral, helped solidify the agency’s reputation in the photo industry as a top source for creative talent around the world.

Which brings us to today

I launched my freelance business in Austin in 2010. Since then, I’ve focused on marketing and photo editing for photographers, magazines and commercial clients.

Recent clients include: Christa Renee, Kari Medig, Jonathan Hanson, Jennifer Whitney, Travel by Handstand, The Big Weekend Calendar, Merge Records, Sarah Lim, Dennis Burnett, Matt Eich, Stephanie Rausser, David Maurice Smith, Donna Alberico, Jody Horton, Kimberly Davis, Leah Fasten, Mathew Zucker and others.

Bonus Points

I’m very proud to have launched I Love Texas Photo, a site dedicated to all things photography in Texas. We feature interviews with Texas-based creatives, host workshops and events and produce the Texas Photo Roundup.

In March 2012 I Recently we opened our online shop, stocked with stunning fine art prints by Texas-based artists.

And the project I’m most proud of: my sweet little family.

DSC_2687

Let’s chat

To discuss your project or request rates, please email me at jasmine (at) jasminedefoore (dot) com.

Contact

Blog


  1. 02/26/2013 -

    Looking for some of my most popular blog posts? These 4 are updated throughout the year. What other resources would you like to see?

  2. 04/11/2014 -

    Buff Strickland is an Austin-based lifestyle photographer with a great talent for creating upbeat, bright and natural-feeling images. Her work is sought after by editorial and commercial clients who want to tell stories and highlight products in a genuine, yet aspirational, way. Buff and I worked together to create a new print portfolio edit of her work. The book was made by Scott Mullenberg of Mullenberg Design Studio. Buff showed the new book at the Texas Photo Roundup portfolio reviews, and received great feedback from the art buyers and photo editors in attendance.  

  3. 04/09/2014 -

    I had the pleasure of working with Philadelphia-based fine art and editorial photographer Katrina d’Autremont on her new print book. The book was custom designed and built by Marianne Dages. Katrina’s work has an understated and personal sensibility, and creating an edit that captured that was an inspiring process. We melded her personal work with her editorial work in a way that speaks to both worlds without diluting either area’s strengths.

  4. 03/06/2014 -

    There are so many companies popping up that are making stuff out of your Instagram photos. Here are a few we’ve tried recently. Do you have any favorites? Please post in the comments below or upload a photo of your promo to instagram and use the hashtag #igphotogpromos so everyone can see.   Sticky Gram magnets   Artifact Uprising – photo books, prints, calendars and more       Printstagram - from teeny tiny photo books to photo strips and larger books     Postagram – Site is geared toward the consumer, but you could customize the  postcard to be appropriate for …

  5. 12/08/2013 -

    (Updated 8/17/13) I just returned from 4 days of photo-related festivities in NYC. The mothership of the week is the PhotoPlus Expo at the Javits convention center, with other events happening around the same time to capitalize on having so many photographers in town at once. Every night there are parties and book signing and openings. Aside from all seeing old friends and meeting new creatives and photographers, I spent most of my time during the day doing portfolio reviews at the PDN/Palm Springs Portfolio Review. This was probably my 15th organized review event and I thought it’d be helpful …

  6. 11/06/2013 -

    ONWARD Photo Competition 2014 is now accepting submissions. Tsuyoshi Ito, Founder and Director of the ONWARD gives six tips below on participating in photo contests. Six Tips for Finding the Best Competitions for You Now that you know how to effectively enter a photography competition, where will you test your skills? If you’ve begun your search, you’ve probably discovered that the sheer number of contests available makes it almost impossible to decide which ones to enter. The goal of this article is to help you, the photographer, cut past all of the industry buzz words and marketing efforts to identify …

  7. 09/17/2013 -

    Emilie Malcorps is a Nice, France based editorial and corporate photographer. Together we built a new website, highlighting her vibrant, seaside location, as well as a print promotion and email campaign. We also created a new body of lifestyle work shot in Morocco. Emilie has started contacting clients for meetings and has already been given assignments from international magazines who were on her dream clients list.

  8. 07/24/2013 -

    Submit by August 30, 2013 for AI-AP’s International Motion Art Awards: The Year’s Best Photography, Illustration, Animation and Design in Motion. The IMAA2 Call For Entries is OPEN. ENTER HERE. Winners will be presented in New York at AI-AP’s BIG TALK Symposium in November and will be shown at The Party celebrating the launch of American Photography 29 and American Illustration 32. Check out the winners in last year’s premier IMAA collection on The Archive. And check out features on the winners on Motion Arts Pro.

  9. 07/11/2013 -

    I’ve recently wrapped up editing Andy Reynolds‘ work for his website relaunch. We created 3 galleries with distinctly different moods. Andy is based in Seattle and works with a variety of commercial and editorial clients who appreciate his quirky concepts and ability to capture every day life with wink.        

  10. 07/08/2013 -

    Life Framer is new photo competition Every month Life Framer makes a call for submissions for images that best capture the month’s competition theme. Life Framer shortlists their favourite images, then they ask a guest judge (Brian Finke is an upcoming judge) to select their winners, and display them to the world on the Lifeframe website, and at the end of the cycle in a special gallery series in London. For more information about Life Framer click here.

  11. 07/05/2013 -

    Caroline Hunter is Deputy Picture Editor of The Guardian’s Weekend Magazine which features gorgeous photography. I recently spoke with Caroline about the process of finding and hiring American photographers from her vantage in the U.K. How often are you hiring U.S.-based photographers? We hire U.S. photographers every week. I work on a busy picture desk and we often feature contributors and celebrities who are based in the US. Sometimes it feels as though we commission more photography in that part of the world than anywhere else! Are you more likely to look for someone who is located in the city you have an …

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© 2013 Jasmine DeFoore LLC


© 2013 Jasmine DeFoore LLC