Jason Elias Postcard Flipbook Featured on aPhotoEditor.com

I recently wrapped up some marketing work with LA-based Jason Elias. He chose to do a postcard flipbook with Paperchase, and we wanted the edit to take the viewer on a journey through his work. From the "hero" images to the more quiet moments, the piece captures the dynamic, fun and sometimes intense work that Jason does for clients like Discovery Channel, Showtime, and others.

Read the interview with Jason at http://aphotoeditor.com/2017/12/11/the-daily-promo-jason-elias/

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...the edit was done by a great editor based in Texas, Jasmine DeFoore – https://www.jasminedefoore.com/. I really like Jasmine’s take on things and she always helps me see my work with fresh eyes. Once she knew I was going to do the postcard book, she also had the great idea of having an animated GIF in flipbook form on the back. So I found a great animator in DC named Travis Pietsch to build me one – https://www.travispietsch.com/. I kind of had an idea and he helped craft it and make it. Once I had it on there I realized that as much as you try to stand out in some way, there is also something to just having fun and enjoying being creative for the sake of being creative, and that’s why I loved the flip book so much.
— Jason Elias on aphotoeditor.com

Ten-X Commercial Photo and Video Production

Director of Photography responsible for managing in-house team of photo and video editors, as well as 350+ professional architectural and interiors photographers, videographers and VR/360 content creators. 

 

Partnered with careers team to produce a custom image library for use on redesigned careers and HR pages. Shoots took place in three location, using real employees as talent. 

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Lauren Edith Andersen

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Lauren and I recently completed updating her website: http://laurenedith.com/. We reworked her galleries to emphasize her mix of interiors and spaces, with a focus on California and it's indoor/outdoor lifestyle. I love the way it came out, and now have some serious wanderlust for a trip to Northern California.

Check out the beautiful photos of the factory where handmade wallpaper is crafted (in the Work, Shop gallery). Stunning!

Texas Photo Roundup

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It's been three years (!) since the last Texas Photo Roundup, an event that I co-produced for four years with the talented, hard-working photographers Kimberly Davis and Matthew Mahon. Would I ever do it again? Well, I'm not sure. It's a TON of work but also incredibly satisfying work. Bringing together art buyers, photo editors and photographers from around the country was an amazing experience that reminded me of why I love the photo community.

Over the four years we produced a wide variety of events, including workshops, portfolio reviews, lectures, gallery talks and silent auctions.

Photographers who spoke or taught included:

Dan Winters
Chris Buck
Wyatt McSpadden
Stephanie Rausser
Andy Anderson
Randal Ford
Larry Fink

Portfolio Reviewers included esteemed professionals from a wide range of ad agencies, magazines, and museums, including:

AFAR
BBDO
Bloomberg
Charles Schwab
emdash
Esquire
Food Network
Garden & Gun
GSD&M
Harry Ransom Center
Integer
McGarrah Jessee
The New Yorker
The New York Times Magazine
Ogilvy
Olson
Pace Communications
Razorfish
Southern Living
Texas Monthly
Wired and more...!

Check out some of the photos and videos from the events.

Photos by David Weaver and Dennis Burnett. Videos by Dennis Burnett and Stephanie Rausser.

Kari Medig

Nelson, BC-based Kari Medig recently reached out to me for a website update. We have worked together before and I always enjoy seeing his new work. He has a beautiful approach to portraiture, capturing people in their environments in a way that gives the viewer a deeper understanding of the subject. His work has appeared in Outside, AFAR, Monocle, Telegraph Magazine, The Atlantic, The Globe and Mail and he has shot commercially for Google, Rogers Wireless and The North Face.

Buff Strickland Portfolio

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Buff Strickland is an Austin-based lifestyle photographer with a great talent for creating upbeat, bright and natural-feeling images. Her work is sought after by editorial and commercial clients who want to tell stories and highlight products in a genuine, yet aspirational, way. Buff and I worked together to create a new print portfolio edit of her work. The book was made by Scott Mullenberg of Mullenberg Design Studio. Buff showed the new book at the Texas Photo Roundup portfolio reviews, and received great feedback from the art buyers and photo editors in attendance.

 

Whitney Curtis Web Portfolio

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Whitney Curtis, a  St. Louis-based documentary photographer, contacted me to help her revamp her website with a new look and a new edit. We focused on organizing her work into themes, while also featuring a few specific stories. One story that really stood out to me was her coverage, as a local, of the events in Ferguson. We created diptychs for that gallery while leaving the others as full size single images. The pairing of images helps illustrate the tension and the quiet moments Whitney observed as a local. Being able to cover a story for many months, instead of just coming in and covering it for a few days or weeks gave her a unique perspective.

Whitney brings that same eye to her corporate and non-profit work documenting NGOs and educators.

See more at http://www.whitneycurtis.com

Buff Strickland Promo

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Buff Strickland, an Austin-based lifestyle photographer, has published a beautiful magazine-inspired promo full of images of how people live, love, work and create. With modern and elegant typography throughout, the piece showcases Buff's aesthetic which is warm, inviting and authentic.

This was my third photo editing project with Buff, after having built a print portfolio for her and updated her website over the last two years. It's always really satisfying to work with someone repeatedly over time, as I get to see their work grow and change.

Specs:

Designed by Nicole Fikes of Merry Design Studio 36 pages, cover stock weight Printed by Ginny's in Austin, TX

 

 

Kristina Krug Website Update

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I had the pleasure of collaborating with Nashville-based commercial and editorial photographer Kristina Krug. Kristina's work is all about people. She has a great skill at connecting with people, making them feel comfortable and showing the diversity and beauty of humanity. Her ability to capture the upbeat and the somber moments with equal finesse became the foundation for the website update.

Big Weekend Calendar

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I've had the pleasure of working with Austin-based Big Weekend Calendars for the past 2 years. The hard working team of designers, editors and photographers create a unique product highlighting all the best events in town. This year we also produced a Houston and Portland, Oregon calendar. I serve as photo editor for these publications, setting up shoots, researching and licensing stock photography, and working with the editorial team on the content for the publication. For the 2015 calendars I worked extensively with Austin-based Sarah Lim, Houston-based Todd Spoth, as well as various stock photo agencies and independent photographers.  

 

Katrina d'Autremont Portfolio

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I had the pleasure of working with Philadelphia-based fine art and editorial photographer Katrina d'Autremont on her new print book. The book was custom designed and built by Marianne Dages. Katrina's work has an understated and personal sensibility, and creating an edit that captured that was an inspiring process. We melded her personal work with her editorial work in a way that speaks to both worlds without diluting either area's strengths.

Emilie Malcorps

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Emilie Malcorps is a Nice, France based editorial and corporate photographer. Together we built a new website, highlighting her vibrant, seaside location, as well as a print promotion and email campaign. We also created a new body of lifestyle work shot in Morocco. Emilie has started contacting clients for meetings and has already been given assignments from international magazines who were on her dream clients list.

Sarah Lim Website, Print Portfolio and Marketing

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Sarah Lim, an Austin-based editorial photographer, contacted me because she was having trouble making sense of her various types of images. She had travel and documentary and lit studio portraits and natural light environmental portraits. There were a lot of strong images among the folders on her hard drive, but they were having a hard time getting along. We started by first talking about the kind of work that she would like to be getting. Then we started editing her work so that it was a bit more focused and showed off her strengths. We announced the revised edits via email newsletters and print promos, and since then Sarah has shown work in her custom print portfolio (which she hand carved her logo into... yes, you read that correctly) to a variety of clients at in person meetings and portfolio reviews.

Since reworking her portfolios she has started working with a much wider range of clients including Texas Monthly, Austin Monthly, The New York Times, AAA, Inked and others. Texas Monthly has been using Sarah since September 2012 for their monthly travel column, The Wanderer.

Sarah was kind enough to share her thoughts on the process:

"Jasmine is fantastic!  I was just getting started and didn't know my ass from my elbow, but she kicked me into shape.  The very day my first mailer landed on photo editor's desks, I booked my first national magazine job, and I continue to turn to her for professional advice as my career progresses!  With her re-organization of my website edits, it's like she saw which direction I wanted to head, better than I could and has been instrumental in not only getting me work, but helping me better understand and narrow my own focus as a young photographer.

Seeing it all put together has in turn helped me hone in on my own style.  She's a super nice gal, who's personally invested in the success of her clients.   Alone, I couldn't even make headway to get people to return an email, but Jasmine's expert advice has helped me get the gears moving in the direction I want to head."