Posted: June 15, 2011 Las Vegas-based Tiffany Brown
needed a marketing campaign that would announce her move from staff photographer to the freelance editorial and commercial market. Since Las Vegas is such a travel destination, we decided on a campaign built around the theme of boarding passes. With designer de-mo.org
, we created a stunning promo consisting of 6 "boarding passes" sent out in a zip-sealed mylar bag. We also created a print giveaway promotion and a coordinated email promo.
[caption id="attachment_1012" align="alignnone" width="500" caption="First card in promo package"]
[caption id="attachment_1011" align="alignnone" width="500" caption="6 coordinated cards, all with QR codes taking the user to a signed print offer on her website"]
Read more about Tiffany's rebranding process on her blog