Photo Editor Maggie Soladay Critiques Unconventional Promos










Discussion

  1. 01. Diego Jose

    June 2, 2011

    Hi Jasmine,

    I’m a full-time photographer from the Philippines and am relatively new to the industry. Your blog is amazing and very helpful, I can’t wait to try to make my own promotional pieces and put together a book/portfolio.

    Thank you so much for putting this blog up.

    Sincerely,
    Diego

  2. 02. Tony Gale

    June 2, 2011

    In response to a couple of your questions…
    The RC car promo has been very successful at getting me meetings. I chose people who I had limited contact with in the past, with a few exceptions. I wanted my first real contact with to be splash!

  3. 03. Michel Leroy

    June 2, 2011

    My series of promos is a five-part campaign that goes to a select client list, about 25 mailers each time. All the objects are used in the photos and reinforce the playfully “concept” in the image. The unique interaction between average objects and playful visuals should become recognizable to even the most inundated art directors/art buyers/photo editors (I think that’s everybody…).

    The objects make the viewer stop, even if just for 5 seconds, to look at the photo – setting the image apart from the hundreds of others promo cards. In the example of the Navel oranges, it also delivered a little spring color and fresh flavor to everybody’s desk.

    It has been really effective; I connected with every single recipient (sooner or later) and it led to old school, face-to-face meetings. When I was at the meetings I brought an Orange; like an apple for the teacher. Everybody thought it was funny and said it told them more about my personality than my pictures – Perfect!

    Budget:

    Oranges (4 per box +/-) $42.00 (100 Total)

    Next Day Fliers 5×7” Cards $63.00 (100 Total)

    uLine Box (7x7x3”) $10.25 (25 Total)

    USPS Shipping 1lb/11oz
    Priority Rate @ $5.20each $130.00 (25 Total)

    $245.25 TOTAL

  4. 04. Jasmine

    June 2, 2011

    @Michel, that is a really, really effective use of $250. I am impressed and glad to hear that it led to face-to-face meetings. As rare as those seem these days, that’s where the real connections are made! Kudos!

    @tony, I love that it’s been a great way for you to get meetings. You caught people’s attention, in a good way.

  5. 05. Sacha Lecca

    June 2, 2011

    I’d like to give a slight nod in the direction of simplicity. I find such extras to be gimmicky and more of a distraction to the work and almost always discarded.
    A basic card with an example/s of strong, eye catching (and relevant!) work followed up with others or a email/call is always going to best.
    NO disrespect intended to the above esp as it seems to have been a benefit in a couple of cases, just not my thing.

  6. 06. John McDermott

    June 2, 2011

    Great to hear from Sacha that for him, and hopefully for many others as well, that what really matters is the photography and not the gimmicks.

  7. 07. Heather Lefort

    June 8, 2011

    I LOVE seeing artists think outside of the box for a select promotion! All of the above promotions show great creativity as well as the artists personalities, which makes it easier for Creative’s to connect with them. I really like how Michel Leroy broke down the overall budget. I tell the members at Agency Access all the time “It doesn’t have to be an expensive promotion to get you the attention you are looking for!” Great job and thanks for sharing your creativity.


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