Posted: September 27, 2012 Benjamin Spell
is a Brooklyn-based portrait and lifestyle photographer. Our work together started with a new edit of his existing body of work. Ben had a strong collection of work but it was muddled by imagery that was too different either stylistically or in subject matter. We tightened up his edit by focusing on a cohesive look that was more polished and focused on lifestyle imagery.
Ben had a custom portfolio built by Scott Mullenberg
, which has started showing to prospective clients in the NYC area.
Together we brainstormed about potential personal projects that would help beef up the portfolio or become the foundation for a new promotional piece. We decided on a series focused on the shopkeepers of Williamsburg, Brooklyn. Our goal was for Ben to create a cohesive body of work that highlights his great portraiture as well as evocative details and atmospheric shots. The images turned out great and were used in a trifold card that went out to 500 potential clients, as well as an emailer that went out to a larger list.